HOW TO BLEACH HAIR CORECTLY WITHOUT DAMAGE?

Do not bleach it twice! There is no cirstance where you would ever need to bleach twice. There are 10 levels of color, bleach can lift 6 and dye can lift 4, so you never need to bleach again as the dye will tone and lift. Apply the bleach to dry hair 1/2 an inch from the scalp and ends, apply it there 10 minutes from the end of the processing time. Wash that out in lukewarm water and towel dry it. Then apply the blonde dye in the same manner (1/2 an inch from the scalp and ends). It must be an ash blonde to tone out the orange that pops out when you bleach. Get an 11A(ash) and a 40 volume developer from a supply store that sells to the public, like Sally's (mix them in equal proportions). You can also tone with the semi-permanent stuff for white hair if you would like it even lighter. Do it right after bleaching, if you wait you are risking a lot of breakage. All bleach is equally damaging, but Jerome Russell works the best, you can buy it in a kit at most drugstores. If you need anything else you can e mail me.